Resume

EXPERIENCE

Jellyfish (formerly Revelation and Webedia U.S.), New York, NY

Content Director, Editorial 7/2022-Present

Oversee high-performing digital projects for key B2B and B2C clients, such as Optimum, HBO, Salesforce, and L’Oréal, leading to a 219% increase in URL clicks across 7 accounts
Define Jellyfish's editorial offerings and points of differentiation to grow the business and create a greater understanding of team capabilities
Train the global content and editorial teams on developing strategic content plans
Consult on strategy for new projects, with a focus on creating elevated content that performs for organic search
Establish processes for analyzing and reporting on project performance that can be adopted by global teams
Assist with business expansion, acquisition, and project scoping, resulting in approx. $4 million in business in 2024

Jellyfish, New York, NY

Senior Content Manager, Editorial 2/2020-7/2022

Led content projects for top brands, including Kiehl's, Carol's Daughter, and Lime Crime
Created SEO-optimized editorial calendars, client-facing content strategies, and competitive analyses that married creative insights and data
Served as the editorial team's subject matter expert in SEO, creating training materials and onboarding new employees
Planned and wrote compelling blogs, emails, video scripts, and social media posts to meet KPIs for multiple clients, including 90% traffic growth for Kiehl’s
Clearly communicated project results in monthly reports, demonstrating the value of existing efforts and future strategic opportunities

Senior Editor 1/2019-2/2020

Editor 7/2018-1/2019

Junior Beauty Editor 3/2017-7/2018

Managed and trained a team of Junior Beauty Editors
Wrote and edited e-commerce and editorial content for L'Oréal Paris, Clarisonic, Skincare.com, and L'Oréal Professionnel
Published more than 100 articles per month, covering topics across a wide-range of beauty categories
Planned and executed regular creative photo shoots
Worked collaboratively with internal creative teams and external creative and technical agencies

Family Circle Magazine, New York, NY

Temporary Beauty and Fashion Assistant 1/2016-3/2017

Pitched and wrote articles for print and online
Organized and executed the annual Family Circle Beauty Awards
Fact-checked credits and articles, ensuring accuracy before content went to print
Collaborated with PR agencies and brands for deskside meetings, industry events, and product requests and returns

EDUCATION

Fashion Institute of Technology, State University of New York

Bachelor of Science in Cosmetics and Fragrance Marketing, minor in English 5/2015

Associate of Science in Fashion Merchandising Management 5/2013

SKILLS

Knowledge of digital media, SEO, content management systems, and basic HTML

Experience with photo research, prop styling, photography, and photoshoot planning

Familiarity with blogging and social media

Well-versed in fact-checking and managing legal limitations for content