Resume

EXPERIENCE

Peter Thomas Roth – New York, NY 01/2026 – Present
Interim Senior Copywriter

Write and manage e-commerce campaign copy for Peter Thomas Roth, Naturally Serious, and June Jacobs, shepherding assets through cross-functional review and approval processes to meet launch deadlines.
Respond to high-volume, daily e-commerce copy needs, including PDPs, landing pages, customer service responses, and site updates.
Review, edit, and approve all e-commerce creative within Workfront, maintaining rigorous quality control prior to publication.
Write, edit, and proofread organic and paid social copy, press releases, and educational launch materials, protecting accuracy, clarity, and brand consistency across all content formats.
Lead copy and marketing review of product packaging and vendor proofs, ensuring adherence to regulatory guidelines and routing approved files to Creative for final print production.

Freelance – New York, NY 03/2025 – Present
Copywriter

Create and refine articles and landing pages for clients, including CeraVe and Skincare.com, ensuring content aligns with brand messaging and audience needs.
Strategically optimize existing branded content to boost organic traffic, engagement, and keyword rankings.
Conduct thorough research and fact-checking to ensure accuracy and credibility of all published information.

Jellyfish (formerly Revelation) – New York, NY 03/2017 – 02/2025
Content Director, Editorial 07/2022 – 02/2025

Oversaw high-performing digital projects for key B2C and B2B marketing clients, including Salesforce, HBO, and L’Oréal, driving a 219% increase in URL clicks across 7 projects in 2024.
Defined Jellyfish's editorial offerings and unique selling points, contributing to business growth and enhancing team capabilities and understanding.
Leveraged strong communication skills to train global content and editorial teams in developing strategic content plans, ensuring alignment with client goals.
Consulted on strategy for new projects to create elevated content optimized for organic search performance.
Established processes for analyzing and reporting on project performance, enabling global teams to adopt standardized best practices.
Developed brand tone of voice guidelines to ensure consistency and foster deeper consumer connections.
Designed and implemented workflows for integrating generative AI tools into content creation processes.
Supported business expansion, acquisition, and project scoping, resulting in approximately $4M in business in 2024.

Senior Content Manager, Editorial 02/2020 – 07/2022

Led content projects for top brands, including Hair.com, Kiehl's, Carol's Daughter, and Lime Crime, delivering high-impact content strategies and editorial calendars.
Served as the editorial team's subject matter expert (SME) in search engine optimization (SEO), developing training materials and onboarding new employees.
Created SEO-optimized strategies and competitive analyses that combined creative insights with data to drive performance to capture client goals.
Planned and wrote engaging blogs, emails, video scripts, social media posts, and ad copy, achieving key client KPIs such as a 91% increase in Kiehl's organic blog traffic.

Senior Editor 01/2019 – 02/2020

Editor | Junior Beauty Editor 03/2017 – 01/2019

Managed and trained a team of Junior Beauty Editors, overseeing the creation of e-commerce and editorial content for major beauty brands such as L'Oréal Paris, Clarisonic, Skincare.com, and L'Oréal Professionnel.
Wrote and edited over 100 articles per month, covering diverse beauty topics across multiple categories.
Oversaw and executed creative photo shoots, collaborating with internal creative teams and external agencies to deliver high-quality visual content.

Family Circle – New York, NY 01/2016 – 03/2017
Fashion and Beauty Assistant

Wrote and pitched print and digital articles, supporting editorial calendars and seasonal coverage.
Coordinated and executed Family Circle’s 2016 Beauty Awards, managing logistics, submissions, and cross-team communication.
Fact-checked articles and credits to ensure accuracy and editorial standards prior to print.
Collaborated with PR agencies and brand partners on deskside meetings, industry events, and product coordination.
Assisted with planning and executing editorial photo shoots in partnership with internal creative teams.

Beauty Blitz – New York, NY 08/2014 – 04/2015
Contributing Writer

Created beauty and nail-focused articles for online audiences, aligning content with editorial guidelines and reader interests.
Designed original nail art designs and wrote step-by-step tutorials for digital publication, translating visual concepts into clear, accessible instructional content.
Pitched timely, trend-driven content ideas to editors, contributing to ongoing editorial planning and coverage.

EDUCATION

Fashion Institute of Technology, State University of New York

Bachelor of Science in Cosmetics and Fragrance Marketing, minor in English

AREAS OF EXPERTISE